Our Values

Working & Investing Together

We work together to provide positive outcomes-both financially and generally-for members of the team, our shareholders and the communities within which we operate.

Our People Matter

We know success is reliant on a competent and highly motivated team. We endeavour to provide a work environment that rewards performance and provides constructive and fulfilling career paths for our people.

Everyone’s Business

We treat the business as if it’s our own, as we recognise that we all play a part in, and share, its success. We never say ‘that’s not my job’. We are resourceful, face a challenge head on, make smart decisions and get results.

Environmentally Aware

We live in a unique world and care about its future. We are committed to adopting sustainable practices. We care about the future of our oceans and marine life and have established the Gowings Whale Trust to help preserve the future of the humpback whale.

Common Sense Pioneers

Innovation and early adoption of constructive change are intrinsic to our organisational character and encouraged within a broader framework of common sense – never changes for changes sake.

Quality & Value

Our customers deserve the best, that’s why we are committed to continually raising the bar to deliver world-class experiences designed to surprise, delight and enrich their lives.

We’re Australian

We are an intrinsically Australian business with a long, proud heritage rooted in Australian family values. We’ve run a successful business for over 150 years so we know Australians pretty well.


Do unto others as you would do…we believe in truth, honesty and transparency. And we actively choose to partner with those who share in our values and approach to doing business.

Customer First

We recognise that without our customers, there is no business. They are our most important stakeholders and at the centre of everything we do.

Endless Possibilities

We share an entrepreneurial attitude, and a positive optimism and excitement for what the next day could bring. We are curious, open minded, strategic and resourceful and seek to continually improve our performance based on past experience.


We are actively engaged in our neighbourhood communities where we have places of business. We create spaces designed to bring the community together in a positive and enriching way. We also acknowledge that we are part of the larger global community.